LL Cool J Launches SiriusXM Hip Hop Channel "Rock The Bells Radio"

“This is the place to be if you want uncut, raw, pure, classic Hip Hop.”

By: Yohance Kyles (@HUEYmixwitRILEY)

(AllHipHop News) Emcee/actor LL Cool J is now part of the SiriusXM family. Today, the 2-time Grammy winner and Kennedy Center Honoree is launching a new SiriusXM classic Hip Hop channel titled "Rock the Bells Radio."

"If you wanna be a fly on the wall in the world of classic Hip Hop, SiriusXM's 'Rock the Bells Radio' is for you,” says LL. “It's where fans can come and be immersed in the music, the culture, the energy and the history of classic Hip Hop."

The rap legend continues, "We're gonna have great artists, legendary artists, lyricists, superstars, sex symbols. This is the place to be if you want uncut, raw, pure, classic Hip-Hop, but there's one catch - it's strictly for O.G.'s."

Acclaimed street artist Shepard Fairey designed the channel's logo. Fairey became an internationally known figure by creating the iconic Barack Obama "Hope" poster during the 2008 presidential campaign.

LL Cool J’s “Rock The Bells Radio” joins other SiriusXM channels like Eminem's Shade 45, Diplo's Revolution, and Bruce Springsteen's E Street Radio. Subscribers can listen to "Rock the Bells Radio" (channel 43) on SiriusXM radios, via the SiriusXM mobile app, online, and on at-home devices.

"We couldn't be more excited that LL Cool J's ‘Rock the Bells Radio’ channel will launch live from our special Los Angeles event. SiriusXM was at the forefront of the classic Hip Hop format, and with LL on board, it makes the channel that much more compelling," states Scott Greenstein, SiriusXM’s President and Chief Content Officer.

Greenstein adds, "With both the channel and this unique event, LL will be taking SiriusXM listeners on a hip-hop journey that can't be found anywhere else. For listeners looking for the origins and influences of today's burgeoning Hip Gop culture, they need only turn to LL Cool J's ‘Rock the Bells Radio’ to hear it. LL will make the channel feel as current and alive as today's music with stellar presentation, surprising programming choices, and new cuts from classic artists."