LL Cool J Reveals Todd Smith Line During Fashion Week

LL Cool J is the latest

rapper to enter the fashion realm. The Queens-bred MC premiered his new Todd Smith

men's and women's clothing lines earlier this week at the Carlton Hotel during

New York's Fashion Week.

For his men's

collection, LL Cool J (whose real name is James Todd Smith) enlisted Jeremy

Brandrick of Dolce & Gabbana, while Matthew Priestly, formerly of Marni,

will serve as head designer for the women's collection.

MSNBC reported

that the new lines represent a departure from the traditional track suits and

baggy jeans typically found in urban fashion.

LL Cool J said

he chose a more elegant look that incorporates luxury fabrics and classically

tailored looks.

"I would

like a person to look rich, to look successful but not be overly ornate,"

the 38-year-old lyricist told MSNBC.com. "I want to leave room for the

everyday guy to upgrade."

Future plans call

for the lines to be developed into luxury brands like Zegna, an Italian couture

line for men, or Chloé, a French label for women, previously led by Karl

Lagerfeld and Martine Sitbon.

While LL Cool

J admits that his new line is "a long way" from rapping, he also made

a point to distinguish his musical persona from his new business venture.