Fubu was founded in 1992 by CEO Daymond John in Hollis, Queens. John started selling the company’s first tie-up hats, then a fashion trend popular in hip-hop circles and quickly realized he was on to something.
John took out a $100,000 loan against his house and started producing the clothing line with partners Carl Brown, J. Alexander Martin and Keith Perrin.
In 1993, the owners convinced LL Cool J, who is also from Hollis, to wear the fledgling clothing line.
By 1999 company revenues had reached over $200 million per-year and the company grossed an estimated $380 million dollars last year.
The rapper was prominently featured in the clothing line’s advertisements and frequently wore Fubu branded clothing. LL was also featured on Fubu’s FB Entertainment release, The Good Life, which spawned the hit “Fatty Girl” the featured LL, Ludacris and Keith Murray.
LL, whose first venture into the clothing world was with a line in the mid-eighties called Troop, is also working on a clothing line, James Todd Smith.
In a previous interview with AllHipHop.com, the legendary rapper said the line is expected to include button ups, suits, t-shirts, jeans and “classy gear,” that will be sold in upscale clothing stores.
Fubu representatives were not available for comment as of press time.