Ludacris and Disturbing Tha Peace are among the celebrities and athletes gathering to celebrate the grand opening of the New Era Flagship store in Atlanta, Georgia at a private ceremony.
The New Era Atlanta Flagship Store (New Era ATL) is located in the heart of the city's trendy fashion area and will feature a broad selection of headwear including ATL exclusives, and crossover caps.
The setup of New Era ATL is meant to look like a baseball diamond with the register as "home plate." It will also feature actual stadiums seats showcased on the wall above the Authentic Collection of on-field caps to add to the feel.
New Era also has four other locations in New York City, Buffalo, London and Toronto.
The New Era Atlanta Flagship Store is located at 117 Luckie Street in Atlanta, GA.