(AllHipHop News) Malik Yusef took on the task of executive producing the Hip Hop Caucus compilation album Home (Heal Our Mother Earth). The project is centered around bringing awareness to climate change. Home features appearances by Yusef, Common, Ne-Yo, Elle Varner, Raheem DeVaughn, and more.
Yusef spoke with Rolling Stone about the LP. The frequent Kanye West/G.O.O.D. Music collaborator explained how he plans to address the issue of improving the environment without alienating listeners.
"You can't preach," said Yusef. "I always think about how corny anything about an issue is; how the music is always super subpar. All that s**t is out the window. We gonna make music like we workin' on Kanye's album. And then we'll slip the message in. I work with 14- and 15-year olds and cool is its own currency. You have to be cool."
The Hip Hop Caucus has been involved in the environmental movement since 2005. The organization's mission includes influencing African-American institutions and elected officials to not accept finances from the fossil fuel industry. HHC also works to create resources that illustrate the impact of environmental issues on people of color.
The proceeds from the sales of Home will go to organizing communities affected by climate change.
Yusef added, "I want people to say, 'You know what? I can make a small change."
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Listen to "Trouble in the Water" by Common, Malik Yusef, and Kumasi below.