In a special edition
of The Economist Magazine, the managing director of Louis Roderer Cristal
addressed the popularity of the brand amongst Hip-Hop artists.
In an article titled
"Bubbles & Bling" in a special Summer 2006 issue, Frédéric
Rouzaud, the managing director of Cristal, stated that the company observes
its association with the rap world with "curiosity and serenity."
over 50,000 cases of the champagne per year, Rouzaud was less than thrilled
at rappers' fondness for the posh drink.
we do?" Rouzaud told The Economist. "We can't forbid people
from buying it. I'm sure Dom Perignon or Krug would be delighted to have their
The article further
labeled the constant Cristal patronage by rappers as "unwelcome attention."
The article contains
pictures of Sean "Diddy" Combs, one of the drink's most popular enthusiasts
and quotes Jay-Z's No. 1 hit "Hard Knock Life," which name-checked
According to AmericanBrandstand.com,
the pricey champagne was the 8th most mentioned brand on Billboard's Top 100
chart in 2005 with 35 mentions, being promoted by the likes of Kanye West, Trina, Lloyd
Banks, The Game, Mariah Carey, and others.