(AllHipHop News) Rap star Meek Mill is the new co-owner of the popular apparel company Lids, after making an investment in the company.
The move makes the "Ima Boss" rap star head of the biggest retail seller of hats in all of North America.
Meek broke the big news today. He also revealed he will Lids develop out a new creative strategy, in addition to dropping his own line of limited-edition hats.
"I've always been a fan of Lids – growing up, I remember buying their hats to match my outfits and look my best," Mill said. "It's amazing to see my relationship with the brand come full-circle and have the opportunity to evolve as a businessman. We have a great team in place and we're looking forward to taking Lids to new heights."
In addition to their hat business, Lids has officially licensed professional and college sports team apparel available online and at 1,239 retail stores across the country.
"It's truly a pleasure to welcome Meek to the Lids ownership team," said Lawrence Berger, co-founder and partner at Ames Watson, which aquired Lids in February for $100 million.
"From afar, I've respected Meek's zeal for music and criminal justice reform, and I know that enthusiasm will translate to our work with Lids," Berger continued. "His business acumen, passion for fashion and creative outlook will be vital to making us a more versatile brand."
According to reports, the Lids brand, which is headquartered in Indianapolis, earned over $800 million in revenue in 2018.