(AllHipHop News) Lids is described as the largest retail seller of hats and licensed sports products in North America. Philadelphia rapper Meek Mill is now one of the investors in the business. Mill joins an ownership group that includes Fanatics and Ames Watson.
“I’ve always been a fan of Lids - growing up, I remember buying their hats to match my outfits and look my best,” says Meek. “It’s amazing to see my relationship with the brand come full-circle and have the opportunity to evolve as a businessman. We have a great team in place and we’re looking forward to taking Lids to new heights.”
In addition to serving as a Lids co-owner, Meek will assist in establishing brand strategy. The 32-year-old entertainer/activist will also release a limited-edition, exclusive hat line in August 2019 which will serve as the first of many exclusive products that he will unveil with the company.
"It’s truly a pleasure to welcome Meek to the Lids ownership team,” said Lawrence Berger, co-founder and partner at Ames Watson. “From afar, I’ve respected Meek’s zeal for music and criminal justice reform, and I know that enthusiasm will translate to our work with Lids. His business acumen, passion for fashion and creative outlook will be vital to making us a more versatile brand.”
Lids Chief Executive Officer, Tom Ripley adds, "The Lids design team is thrilled to collaborate with Meek Mill. He is a true original artist with an incredible sense of fashion. Meek’s first line of hats will be unique and the first of many ways we work together."