(AllHipHop News) Unbanned: The Legend of AJ1 presents the story of how the iconic Air Jordan 1 became a global phenomenon. Director Dexton Deboree was able to conduct interviews with several stars of sports and entertainment.
In the documentary, basketball legend Michael Jordan reflects on the cultural impact of his signature sneaker. Spike Lee, the star of the famed "It's Gotta Be The Shoes" Nike ad campaign, addresses how race played a role in the early concerns about the AJ1s.
Plus*, Unbanned* features Nike co-founder Phil Knight. Other NBA stars Carmelo Anthony and Russell Westbrook are also in the film. The connection between Jordans and Hip Hop is undeniable, so it comes as no surprise DJ Khaled, Chuck D, Kid Ink, and Gizzle appear on the screen as well.
Sneakerheads have the chance to win a pair of 1985 Air Jordan 1s, a collection of five rare AJ1s, and twenty-one other limited AJ1s by entering the Unbanned Unboxed sweepstakes. All 23 winners will also receive a pair of custom, limited-edition Unbanned laces and a bound copy of SLAM KICKS presents JORDANS I-XXXIII -The Trilogy.
In addition, Unbanned partnered with Jordan Brand’s Wings Scholars Program to donate a portion of every sweepstakes ticket sold to local charities focused on empowering under-served youth through education and mentorship. Unbanned: The Legend of AJ1 will be available for On-Demand viewing and digital purchase beginning May 14 via Lions Gate Entertainment.