Michael Mauldin, father of music mogul Jermaine Dupri, is stepping into the world of fashion with a new line called Mauldin Apparel.
Described as a high performance collection that is "driven by design" and "powered by the fit," Mauldin Apparel will consist of vintage tees, denims, cashmere knits, hats, caps and outerwear for men and women.
The entertainment world's jet setting, "all access" lifestyle served as the inspiration for the collection.
"Representing the fast life, Mauldin Apparel celebrates its image as the premiere international lifestyle brand infused by the subcultures of fashion, motor sports, music and the arts," said Mauldin, president of Mauldin Brand Agency and CEO of the Artistic Control Group.
A 30-year veteran of the entertainment industry, Maudlin became the first African American to simultaneously serve as president of Columbia Records Urban Music and senior vice president of the Columbia Records Group.
In addition to previously serving as COO Dupri's So So Def Recordings, Mauldin was also instrumental in launching the careers of Alicia Keys, Nas, the Fugees, Destiny's Child, Bow Wow and Maxwell.
Mauldin's Holiday 2006 Collection hits stores later this year.
Details and samples of the line will be available in the coming months.
In the meantime, Maudlin and his agency will work on producing the Billboard R&B Awards in September, an Otis Redding tribute and the Scream 5 Tour.