Mickey Factz has been named the official spokesperson for the 2009 Honda Accord Rhymes and Reasons Campaign.
The up-and-coming Bronx rapper was chosen by Muse Communications, Honda's advertising agency, for his ability to rap about being smart, economical and planning ahead.
In the Campaign, Factz plays a paralegal by day and an artist by night who has garnered a following over the internet.
Through his online Hip-Hop show, "Rhymes and Reasons," Factz stays in touch with fans while providing a lifestyle guide to living a smart, cool and sensible way of life.
The Rhymes and Reasons Campaigns involves an official website featuring sensibility tips by Mickey Factz, a three minute documentary, photos and an interactive blog.
Customers will also be able to download music, while Myspace, YouTube and podcast pages have been created to push the campaign through social networking and social media sites.
The television commercials introduces Mickey Factz and DJ Gomez Warren IV, Factz's coworker and "Rhymes and Reasons" partner, and provides a glimpse into the rapper's life while directing customers to the official website, www.rhymesandreasons.honda.com.
Muse Communications, one of leading multicultural advertising agencies in the country, is hoping to attract an African-American audience through the Rhymes and Reasons Campaign with the popular rapper Bronx rapper.