Missy Elliott Sees Boost In Spotify Streams After Superbowl Halftime Performance
Last night's Superbowl halftime performance (Feb. 1) featuring Katy Perry, Lenny Kravitz and Missy Elliott caused a Spotify frenzy. All of the artists saw a spike in traffic on there accounts but no one had more than Miss E. Activity on her account reportedly increased by 676 percent.
Of course the songs that she performed during her surprise appearance got the most attention. Her 2005 single "Lose Control" saw a increase in streaming by 1,396 percent, "Get Ur Freak On," plays increased by 922 percent and "Work It," had a streaming increase of 896 percent.
Spotify came up with these numbers by comparing her number of streams from an hour before her performance to the traffic received between 11:00 p.m and midnight.
Traffic to Katy Perry's account increased by 85 percent while Lenny Kravitz saw a boost of 103 percent to his profile.