CAVI (short for "caviar") is the brand responsible for the explosive military woven shirt trend we've seen in recent years.
Although many brands have come along and attempted to knock off the distinct looks that CAVI created, there is no doubt that the brand is the leader in this arena, or the "caviar of the fashion industry".
Even when it was still fairly new, CAVI has received some of the best product placement you could hope for.
Prominent figures in hip hop and R&B such as Jay-Z, Nas, Fabolous, T.I., Lil Wayne, and Chris Brown heavily support the brand, being spotted in their gear numerous times.
Of course, many of these guys get customized shirts, like the "S. Carter" shirt Jay-Z is rocking below.
Jay-Z in his customized "S. Carter Shirt"
CAVI was founded in 2004 by Phil Gapud (Head Designer & Director of Marketing), Nathan Krivosheyev (Director of Production) and Danny Victor (Director of Sales and Operations), who were all new to the fashion industry.
Phil and Danny started off as interns at Motown/Universal Records in NYC.
Nathan, who attended college with Danny, started a career in the fashion industry.
What all three of these men had in common was an acute sense of style, the drive to be different and express their individuality.
These key ingredients eventually helped them form CAVI - a hightly sought after "Product of Great Taste".
Reggie Bush and Kim Kardashian
We just got some of CAVI's spring 2009 collection in - check it out!