Based in Costa Mesa, CA, KR3W is owned by the same man who started Supra in 2006: Angel Cabada.
Angel launched KR3W in 2002 to accommodate his fellow skateboarders - an edgy brand with durability, comfort and style in mind.
Instead of letting mainstream denim brands continue to lace the bottoms of these guys, he wanted to create a unique and customized collection that would not only be trend-right, but easy to maneuver in.
As a skateboarder, I created KR3W because skateboarding was desperately in need of something that would exceed what was currently available. We never cut corners and never look back, Angel said.
Jay-Z in Supra
Although the brand did start out focusing on tees and jackets, KR3W now features a full line of denim and contemporary cut-and-sew pieces that focus on fit, high quality, details and individuality rather than just a cool graphic.
Lil Wayne in KR3W
KR3W's "crew" includes the likes of pro skaters Erik Ellington, Terry Kennedy and DJ Steve Aoki.
Pro Skater Erik Ellington
Are you feeling it?
Check out some of the latest K3RW gear on DJPremium.com:
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