Queens, NY rapper Nas has signed a deal with 310 Global Brands to release his own signature line of footwear, Disciple Footwear Collection by 310.
According to Nas, the line "celebrates our diversity, our roots, our history."
Under the terms of the agreement, 310 Global Brands will market and distribute Nas' footwear collection.
"310 is not based on a one-size-fits-all approach," Nas said. "It's about customization, expressing your own personal style...I'm excited to design styles that respect that we are not all the same - that we're here to celebrate our diversity, our roots, our history.
The collaboration with Nas marks 310's second foray into signature celebrity collections.
The company experienced worldwide success with The Game's Hurricane from 310 footwear, which released a second run in Dec of 2006.
"I've respected Nas for a long time. From his music to his image, he answers to no one but himself, and it's made him one of the most acclaimed artists out there today," said Marc Laidler, founder of 310 Motoring. "He has never wavered and his street credibility is as true as it was back in the day. Everything Nas does is with style and authenticity, and I'm happy to be going into business with a man whose credentials are in sync with 310's true style."
Nas' Disciple Footwear Collection by 310 will debut in select speciality shops in June 2007.