NBA Star Ron Artest Shooting New Video To Support Album 'My World'

Sacramento Kings

forward and NBA star Ron Artest is headed to Las Vegas to shoot the video for

his new single "Fever."Scheduled

to begin shooting on September 17, "Fever" is the lead single from Artest’s

forthcoming album, My World, which arrives in stores October 31 via WEA.While

the final track listing has yet to be released, the album boasts appearances from

Mike Jones, Juvenile, Allure, DJ K-Slay and others.To

support the album, Artest hit the road this past summer with Young Jeezy and performed

on dates during Fat Joe' s European tour.The

Queensbridge native, who recently participated in the celebrity basketball game

for Ludacris’ “Luda Day Weekend,” is also scheduled to open up

for the Atlanta rapper and perform in concert on Sept. 21.Artest

currently serves as the CEO and founder of Truwarier Records. In

2004, Artest released two volumes of his Truwarier All-Stars Mixtape which

featured appearances from 50 Cent, Nas, DJ Kay Slay, Crud Bruvas, Nature, Canibus

and Knowa Lazarus.