Hip Hop star Nelly has teamed with Anheuser-Busch for the company's latest responsibility ad, which features the St. Louis rapper urging parents to recognize their role in preventing underage drinking.
In the new "Who Am I?" commercial Nelly informs parents, "Your kids are your biggest fans, so talk with them about underage drinking."
The ad shows the rapper pretending to be a chef, a boxer, and a golfer before revealing his actual profession to parents who may not recognize him.
"Underage drinking is a serious issue, and working with parents to address this problem is the responsible thing to do," said Nelly in a statement. "It's very important for parents to talk with their children about everything, and underage-drinking prevention is definitely one of those things you need to jump on early."
The Anheuser-Bush commercial is the company's third responsibility ad this year. Previous spots featured comedian Cedric the Entertainer and company Chairman August A. Busch III.
"We're very excited to work with a music star like Nelly to help focus attention on the power parents have in preventing teens from drinking," said John Kaestner, vice president of Consumer Affairs for Anheuser-Busch Companies, Inc. "Responsibility matters, and we want to encourage parents to remind their teens that underage drinking is not only wrong, it's against the law."
The "Who Am I?" ad, created by DDB Chicago, debuts Wednesday (May 18) during the NBC series, Law and Order.