Saint Louis bred rapper Nelly and his company,
Team Lunatics are hoping to ride the success of his hit "Pimp Juice,"
and have launched an energy drink named after the song.
"There may be several drinks out there
claiming to boost liveliness, but the energy drink market still provides many
untapped marketing opportunities," Nelly told AllHipHop.com in a statement.
The energy drink is the same size as most energy
drink cans, weighing in at 8.4 fluid ounces.
The drink consists of 10 percent apple juice, with 100 percent vitamin C, B6,
B12, riboflavin, niacin, and panothenic acid and the drink itself, is bright
In addition to hoping to hit the jackpot in the
energy drink market, Team Lunatics plan to give back through educational endeavors.
Portions of the proceeds of the sale of Pimp
Juice go to Nelly's non-profit organization, 4Sho4Kids.
The company plans to give away a college scholarship
each year to one hard working student.