(AllHipHop News) When Roc Nation and the National Football League revealed their new partnership, the two brands announced the alliance would include Inspire Change's "Songs of the Season." The first song for the series comes from New York City native SASH.
The 19-year-old performer's “What Would a Champion Do?” was heard throughout Sunday’s full slate of football coverage on CBS, FOX and NBC as well as pre-game shows, in-game, and post-game reports on the networks. ESPN will also include "What Would a Champion Do?” during the airing of the Monday Night Football game between the Cincinnati Bengals and the Pittsburgh Steelers.
"To see ‘What Would a Champion Do?’ being used at the highest level is incredible, especially as an independent artist. This entire song was made by just me and my little brother – that’s as independent as it gets, and I think it’s important to see independent artists reach this sort of platform," says SASH.
The creator of the upcoming Not A Formula EP continues, "I’ve been inspired by music all my life, and the reason I make music is to inspire others. Having the opportunity through Inspire Change to give back to the community with my music is a really special thing."
"Songs of the Season" will highlight superstars and emerging artists of all genres while delivering a single that will be integrated into all NFL promotions each month during the season. The tracks will debut during an in-game broadcast and simultaneously released to all global digital streaming platforms.
All revenue generated from "Songs of the Season" will support Inspire Change grant recipients as part of the NFL’s social justice initiative. The campaign is focusing on education and economic advancement, police and community relations, and criminal justice reform.
Meek Mill, Rapsody, and Meghan Trainor were introduced as the first Inspire Change advocates of the 2019 NFL Season. As an extension of Inspire Change, Rapsody and fellow Roc Nation artist Vic Mensa joined Football Hall of Famers, law enforcement officers, and local community leaders to mentor young people at Chicago's BBF Family Services.
"With its global reach, the National Football League has the platform and opportunity to inspire change across the country," said Roc Nation founder Jay-Z in a statement. "Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas – instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America."