Nick Cannon To Launch Flagship PNB Store In L.A.

Nick Cannon

has announced details of his involvement with clothing line PNB Nation after several

months of vague association with the brand. The

budding entrepreneur is an equal partner in the company, which was sold by the

original owners in 2002. He

also serves as the spokesperson and creative director, while the Gurman Twins

(Jon and Marvin Gurman) of American Dream Team Network will act as his partners.

The actor/rapper

will appear at the grand opening of PNB's first flagship store in Los Angeles

at a black carpet affair on Oct. 10 to make the formal announcement.

"We wanted

to create an environment that welcomed our special members which showcases the

PNB lifestyle," Cannon said in a statement. "This store is truly an

extension of the brand and we plan to have a lot of fun with it."

The flagship

store is located on 7471 Melrose, and Cannon will hand out black VIP cards. The

cardholders will be given exclusive entry into events and offered the option to

purchase rare or limited edition PNB items. PNB

Nation's initial run will feature a variety of items, including denim with "an

urban luxury feel...with old school Hip-Hop design influences." Denim prices

range from $250-$1,000. A

number of PNB designs will be available in limited quantities for the fall/winter

2006 season. Non-exclusive items will roll out in spring and summer.

Cannon recently

announced Nick Cannon Presents: Short Circuitz, a sketch comedy that has

been greenlighted for eight episodes in the first quarter of 2007. The

show was created and executive-produced by Cannon, who currently hosts the MTV

comedy improv show Wild 'N Out.