Nipsey Hussle Talks Partnering With Atlantic Records

The 'Victory Lap' creator joins a label roster that includes Gucci, Meek, Wiz, Cardi, Uzi, and more.

(AllHipHop News) West Coaster Nipsey Hussle became the latest rapper to ink a deal with Atlantic Records. While speaking with Complex, Nipsey explained his business association with the major label.

"Basically, it’s a strategic partnership to take the next steps with the Nipsey Hussle story. It’s between the company All Money In, which I’m a part owner in, and Atlantic Records for services of Nipsey Hussle. It’s not a traditional artist to a label signing, you know what I mean?" said Nipsey. "It’s more of us partnering with Atlantic and utilizing their specialties and their strengths to move what we’ve been doing to the next platform in terms of recognition, fan base, access to radio, access to retail, and utilize their staff, and tapping into a specialist."

The Marathon store owner joins an Atlantic roster that includes Meek Mill, Wale, Wiz Khalifa, Cardi B, Lil Uzi Vert, Boosie Badazz, A Boogie wit da Hoodie, Kodak Black, and Ty Dolla $ign. Atlanta Trap legend Gucci Mane recently announced he signed a $10 million extension with the record company.

Nipsey's discography currently consists of projects such as The Marathon, Crenshaw, and Mailbox Money. His debut studio album, Victory Lap, is expected to arrive in the coming months.

Comments (1)
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Hopefully he can leave the evilness behind, your racist comments to the elder man on the plane for blaring music (EVERYONE on a plane has headphones/earbuds on), HE might have been the Doctor that saved your Mother - you don't know, & you have blood on your hands from gangbanging, I know a family that is devastated & will never be the same, after the death of their son, that you & your co-horts know ALL about, so bring that POSITIVE energy to the World! With N.Korea-Russia-Niger-China & so many hotspots, we need STRENGTH & UNITY if we are to survive as a country!