(AllHipHop News) P. Diddy is less than three weeks away from unveiling his most ambitious entrepreneurial endeavor to date, a 24 hour multiplatform multi-genre music network. Revolt TV will debut on Comcast and Time Warner Cable in select cities on October 21st.
The channel, already dubbing itself "the new #1 name in music" is aimed to provide a 24-hour continuous stream of interviews, music videos, original programming, performances and news across a vast array of musical genres.
The channel will debut in major U.S. cities including New York City, Chicago and Los Angeles.
Poised to be a direct competitor to MTV, Revolt TV has already begun luring away their executives. Today (October 1st), former Vice President of MTV News, Whitney-Gayle Benta was named the Senior Vice President of Music & Talent at Revolt TV. Among her many credits, Benta co-conceptualized the epochal MTV Diary.
Check out Revolt TV founder, P. Diddy discuss the music that will be featured on Revolt TV: