Pharrell Says His New Line Of Adidas Are "Culturally Influenced"

Pharrell's new sneakers make a social statement too.

(AllHipHop News) Pharrell Williams was inspired by different cultures when creating his latest line for Adidas.

The performer has held a longstanding alliance with the sportswear label, having first worked with Adidas in 2014.

He has since released more than a dozen collaborative projects. And giving the particulars of his latest offering, Solar Hu, Pharrell described how this line is distinctive from all the rest.

"This one was culturally influenced," he told reporters at WWD. "The core of what it is we do visually, beyond the clothes, is we try to tap into different stories of people that I admire, or take inspiration from. A lot of the people in our campaigns were of Sudanese, Senegalese and Kenyan descent because we wanted to highlight some of the beautiful skin complexion that’s often seen there. We’re using our platform to illustrate the beauty that is in the diversity of other colors."

The 45-year-old believes Adidas differs from the majority of other brands today, who will only stand with ethnic stories "in ways they felt were palatable."

Aside from his work with Adidas, Pharrell will release a limited-edition range of reworked track jackets with the Ethical Fashion Initiative next year.

Pharrell is also working on an upcoming collaboration with Chanel - a capsule of ready-to-wear and accessories scheduled to go on sale in March.