Pharrell Williams Revlon’s “The Love Project” To Raise Millions For Education
(AllHipHop News) Lady Gaga teased the project on Twitter this week with a mystery message to her followers.
“I’m so proud @BTWFoundation (her Born This Way Foundation) and I are partnering with #theloveproject2017,” she wrote.
Her post failed to shed much light on the exact nature of the collaboration, but she then called on fans to “Show us your #lovein3words”.
Officials at Revlon just released a statement detailing the project, which officially launched with a TV commercial featuring the three stars during Sunday’s Academy Awards U.S. telecast.
In the commercial, Lady Gaga, Pharrell and Ellen will explain what love means to them, in the hope of raising money for several charities, in addition to the $1 million bosses at the cosmetics giant have already pledged.
“The Love Project is the beginning of a social movement which aims to inspire more love, acceptance and caring in the world,” said Carlos Barreto, Revlon Senior Vice President Marketing. “At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.”
Charities which will benefit from the project include Gaga’s own Born This Way Foundation, plus Pharrell’s educational organization From One Hand to AnOther, and the Trevor Project, which provides support for children and lesbian, gay, bisexual, transgender and queer (LGBTQ) young adults.