(AllHipHop News) There were a few moments after the August 12th release of Big Sean's "Control" collaboration with Kendrick Lamar and Jay Electronica which illustrated the insane impact of Kendrick's verse. One of those was the very next day when 11-time NBA Champion coach Phil Jackson responded to Kendrick Lamar mentioning him on the verse. Jackson addresses his response to Kendrick for the first time on The Seth Davis Show.
Jackson responded to Kendrick Lamar's lyric "Even if Phil Jackson come back, still no coaching me" on his personal Twitter account the following day (August 13th):
According to the legendary coach it was a mixture of being lonely and the instigation of people on Twitter to not let Kendrick say that without being responded to that prompted the tweet:
[Twitter's] where you can communicate with people that are completely out of your, you know, your range of influence and your social grouping. But the connection between basketball and rap is so deep that many of the people that tweet back and forth to me were saying, 'You gotta come back at Lamar after he gives you this [line .]' I read the mentions on that, I was in a down phase in Montana, obviously, and I was looking for some social communication and so I threw that out there and of course, that was a hot line to get a buzz.
Check out the full video of Phil Jackson explaining his response to Kendrick Lamar's "Control" verse: