Pitbull Added As Keynote Speaker For Ad Convention

(AllHipHop News) Hispanic rapper Pitbull has been

tapped as a keynote speaker at the Association of Hispanic Advertising

Agencies (AHAA) Annual Conference.Pitbull will take the stage with Ruben Leyva, who heads up Sony Music's U.S. Latin division.The pair will discuss the opportunities and challenges they have faced working in the music business and in their normal lives."Music

and entertainment are at the forefront of the Hispanization of America.

Pitbull epitomizes the success Latino entertainers have had not only in

the music industry but in the Hispanic consumer market as well," said

Gisela Girard, AHAA chair and president/COO of San-Antonio based

Creative Civilization. "The stories of Pitbull and Leyva are similar to

the challenges we overcome daily in our fight to establish Hispanic

marketing within the advertising industry and within our client

organizations. As entrepreneurs, we can learn a lot from the

experiences, adversity and ultimate achievements of these entertainment

icons."Pitbull, who also hosts his own Spanish-language show

"Esquina" on Mun2, will also speak about the challenges associated with

"in-culture communication."The AHAA Conference is slated to take place October 6-8 at the Hyatt Regency in Miami.