(AllHipHop News) Hispanic rapper Pitbull has been
tapped as a keynote speaker at the Association of Hispanic Advertising
Agencies (AHAA) Annual Conference.Pitbull will take the stage with Ruben Leyva, who heads up Sony Music's U.S. Latin division.The pair will discuss the opportunities and challenges they have faced working in the music business and in their normal lives."Music
and entertainment are at the forefront of the Hispanization of America.
Pitbull epitomizes the success Latino entertainers have had not only in
the music industry but in the Hispanic consumer market as well," said
Gisela Girard, AHAA chair and president/COO of San-Antonio based
Creative Civilization. "The stories of Pitbull and Leyva are similar to
the challenges we overcome daily in our fight to establish Hispanic
marketing within the advertising industry and within our client
organizations. As entrepreneurs, we can learn a lot from the
experiences, adversity and ultimate achievements of these entertainment
icons."Pitbull, who also hosts his own Spanish-language show
"Esquina" on Mun2, will also speak about the challenges associated with
"in-culture communication."The AHAA Conference is slated to take place October 6-8 at the Hyatt Regency in Miami.