Playboy To Do Hip-Hop

Playboy TV has announced the debut of a new hip-hop themed show called Buckwild that will air on their network beginning this Friday (January 9).The show will feature interviews with popular hip-hop artists as they go to strip clubs, shopping for lingerie for their significant others, or participate in their favorite extreme sports. Jim English, the Playboy Entertainment

Group, Inc. president, said the idea to partner playboy with hip-hop was a logical decision."Today's hip hop culture is based on the same principals that Hugh Hefner

originally introduced to this country 50 years ago," English said in a statement.

"It's an aspirational (sp.) pursuit which celebrates life on one's own terms. 'Buckwild' is our first foray into a culture it only makes sense for us embrace."Along with interviewing stars-such as OutKast, Snoop Dog, Busta Rhymes, Lil' Jon and the Eastside Boys, the Ying Yang Twins, Loon and Treach from Naughty by Nature-the show will feature uncensored music videos with related sexual

segments: "Sex Tip of the Day," "That's Ass" and "Eye Candy."Ken "Buckwild" Francis will serve as the host for the show. In addition,

Francis will appear in Playboy TV's Snoop Dogg's Buckwild Bus Tour, which will be released on DVD later this year. The DVD will be part one in a two-part series that chronicles Snoop on the Rock the Mic tour along with the "Buckwild

Beauties."This is the second major project involving hip-hop that Playboy TV has

announced in recent weeks. The network also revealed an upcoming partnership with

Sean "P.Diddy" Combs dubbed "H.Y.P.E. TV." Playboy TV and Diddy will attempt

to launch a music television network (Hot Young People's Entertainment Television) to rival MTV, BET, newcomer Fuse, as well as another upcoming network called 1AM, which will be backed by Universal Music Group and Slim Shady Records, among others.