Pleasure P, NFL;s Bryant McKinnie Launch Swagga Ent.

AllHipHop Staff

Former Pretty Ricky vocalist Pleasure P is looking beyond his success as an entertainer with the launch of his new record label, Swagga Entertainment.

A joint venture between star Minnesota Vikings player Bryant McKinnie and Pleasure P, Swagga Entertainment is described as a multi-faceted, full service record label that promotes all genres of music and artist development.

According to McKinnie, the independent label is “going places at a rapid speed” as he predicts “long term success in the music industry.”

The NFL star has vowed to use his resources and experience to ensure success for Swagga Entertainment.

“The essence of a lasting record label is not a learned trait to be savored by short term objectives and record sales, but a life time journey that leads to a historical impact to be savored and attained by all,” McKinnie explained to

McKinnie’s know-how will not be the only factor in making Swagga Entertainment a force in the music industry while developing up and coming artists.

Pleasure P. has worked with artists like Likl Wayne, Trick Daddy and his former group Pretty Ricky.

He will bring his experience as a solo artist and provide added insight in establishing the label among fans and industry movers and shakers.

News of the venture comes as Pleasure P enjoys the success of his latest single, “Boyfriend # 2.”

The song is the second tune released from his forthcoming debut album The Introduction of Marcus Cooper.

The release, which features the hit lead single “Did You Wrong,” is slated to hit stores June 9.