Post Malone Aiming To Disrupt The Coffee Business With New Deal
By: Shirley Ju (@shirju)
(AllHipHop News) Post Malone might be one of the biggest stars in music.
In addition to consistently releasing bangers for his growing fanbase, the "rockstar" rapper has been making major business moves.
Most recently, he partnered with Madrinas Coffee to help them grow their digital brand.
Madrinas Coffee has gained a following through communities on Twitch and other streaming platforms, as well as through partnerships with gaming celebrities like Shroud, Cohh Carnage and Stone.
Now, Posty’s brand partnership will help them deepen their position as the coffee for gamers and content creators all around the world.
Madrinas Co-Founder & Twitch streamer Alex Davis states, "Post Malone is shaping music culture as a content creator & artist, but he is also a gamer just like us. When we heard that Posty dug our Cold Brews and vibed with our brand, we knew that a partnership with Post would help us take the Madrinas #coffee4fuel culture to new heights. Some crazy content collaborations are in the works which will express the #coffee4fuel message through the life of Post.”
The “White Iverson” recording artist also shared his mutual love for the brand.
“Madrinas is an innovative company that shares my passion about the gaming community," he states. "I'm happy to be joining forces with them and really looking forward to what's coming up."
Who doesn’t love coffee?