It is not surprising Prince selected the artist-owned Tidal to host his discography. The Minneapolis native has been very vocal throughout his career about music corporations’ unfair treatment of artists. He famously wrote the word “slave” on his face in protest to Warner Bros Records.
There has not been an announcement about Prince becoming an official partner with Tidal like Jay Z, Kanye West, Beyoncé, Lil Wayne, Rihanna, and many others. The “Purple Rain” performer did stream his Freddie Gray tribute concert from Baltimore exclusively on Tidal.