R&B artist Ciara and super producer Polow Da Don will host the launch party of his new record label Zone 4 Inc. tonight in Atlanta, Georgia.
Polow Da Don's sound can be heard on hit records like Fergie's "London Bridge" and "Glamorous," Ludacris' Grammy Award winning single "Runaway Love," the Pussy Cat Dolls' "Buttons," Ciara's "Promise" and numerous others.
Polow, who hails from Southeast Atlanta, is also discovering new talent.
He executive produced Rich Boy's album via a production deal with Interscope Records and produced Rich Boy's single "Just Bought a Cadillac."
Polow was also a member of Atlanta rap collective Jim Crow, a group that released the album's Crow's Nest (1999) and Right Quick (2001) before disbanding.
With the Interscope-distributed Zone 4 record label, Polow, born Polow-Freache Jones, aims to continue his run of success as a producer and now, CEO.
"I am he and I am here," Polow told AllHipHop.com. "Music, I am your sacrifice, I'll die before I let them kill you. Now, all biters and followers do what you do and follow me."
The Zone 4 launch party will be held in Atlanta.
Celebrities set to attend the event include T.I., Ludacris, Jermaine Dupri, Usher, Janet Jackson, Nelly, R. Kelly, and others.