Legendary group Public
Enemy and Chuck D.’s label SlamJamz has partenered with Boston-based m-Qube
to help promote their new album New Whirl Odor.
Through the venture, a package of mobile offerings will be available
"As an independent label, we are always looking for ways
to expand our distribution network," said PE frontman Chuck D. "Mobile
is happening in a big way, and we are thrilled to be using it to reach our fans
- wherever they are."
Fans will have access to exclusive content, including polytones,
mastertones, full tracks and wallpapers.
According to Public Enemy's manager Walter Leaphart, the new
venture was a natural progression for the group.
"Public Enemy has always been a leader in music and new
technology, and this is the latest phase of their multi-faceted campaign that
will continue to build in the coming months."
m-Qube will manage distribution of the content, releasing it
to their network of wireless carriers.
"We are thrilled to leverage our technology and distribution
network to help innovative entertainers like Public Enemy use mobile to reach
their audiences," said m-Qube's VP of Worldwide Content, Jon Bukosky. "Mobile
is a critical channel for musicians and we are pleased to have been selected
by Public Enemy to make this happen.”
PE's album New
Whirl Odor is in stores now.