(AllHipHop News) Sean "Puff Daddy" Combs is once again breaking new ground. The rapper/producer/executive used the social media app Instagram to release his new music video for "You Could Be My Lover" featuring Ty Dolla $ign and Gizzle.
"The FIRST EVER music video premiere live on Instagram!!" stated Puff Daddy.
The "You Could Be My Lover" visual was shared with Puff's 6.3 million IG followers in parts. The song was included on the Bad Boy leader's 2015 project MMM.
Fanscould possibly see the single on the upcoming No Way Out 2 album. The original No Way Out was released in 1997. The LP went on to sell over 7 million copies in the United States.
Derrick "Fonzworth Bentley" Watkins, Puff Daddy's longtime friend and former personal valet, celebrated the release of his mentor's video on his own Instagram page. He wrote, "We made HISTORY today with the first full length video premiere on Instagram!!"
Check out Puff Daddy's Instagram posts below.