(AllHipHop News) Back in January, Robert "Meek Mill" Williams, the REFORM Alliance, and PUMA teamed up to present the Clyde Court #REFORM footwear. The German apparel brand has created a new colorway of the sneaker inspired by Meek’s advocacy to improve the American criminal justice system.
For the second Clyde Court #REFORM variation, the black represents the U.S. prison system while the red represents the blood and sacrifice of activists who have fought oppression and injustices over the last six decades. #REFORM is printed on the front tongue and outsole. PUMA Ambassador/Olympic gold medalist Tommie Smith's quote - “WE HAD TO BE SEEN BECAUSE WE COULDN’T BE HEARD” - is printed on the outer heel.
"For more than 50 years, we at PUMA have been big believers in the power that sport has to unite people and push culture forward in a positive way,” said Adam Petrick, PUMA Global Director of Brand and Marketing. “To that end, we are very happy to partner with and support Meek and the REFORM Alliance in the pursuit of reforming the criminal justice system.”
REFORM Alliance's mission is to reduce the number of people unjustly under the control of the judicial system with a focus on probation and parole. Shawn "Jay-Z" Carter, Michael Rubin, Robert Kraft, Robert Smith, Daniel Loeb, Clara Wu Tsai, Laura Arnold, and Michael Novogratz are REFORM Alliance founding board members. CNN's Van Jones serves as CEO.
PUMA's Clyde Court #REFORM is being released in conjunction with Amazon's Free Meek documentary. The shoes will be available on PUMA.com, Amazon.com, in select national retailers, and in specialty boutiques in Meek Mill’s hometown of Philadelphia on August 9. Free Meek, from executive producer Jay-Z, premieres that same day on Prime Video.