Quavo To Executive Produce Animated Kids Series Based On Atlanta Hip Hop Scene

Yohance Kyles (@HUEYmixwitRILEY)

Quality Control executives Pee and Coach K are producing as well.

(AllHipHop News) Quavious "Quavo" Marshall is stepping into the television space. The Migos member partnered with Marginal Mediaworks, Imagine Entertainment, Quality Control Music, and Motown to develop a new children's animated franchise series inspired by Atlanta.

"I have long seen how Hip Hop as well as [Migos'] music really impacts kids," states Quavo. "I've loved animation my whole life whether on TV or in movies and I wanted my first jump into this premium content world to be a show just for kids. It will definitely reflect the creativity, love and families in and around the NAWF side of Atlanta where we grew up."

The program will be executive produced by Quavo, Imagine Entertainment chairman Brian Grazer, Marginal Mediaworks CEO/founder Sanjay Sharma, and Imagine Kids+Family president Stephanie Sperber. Quality Control Music's CEO Pierre "Pee" Thomas and COO Kevin "Coach K" Lee, Capitol Music Group's SVP Brian Nolan, CMG VP Ryan Allingham, and Dan Altmann are credited as producers.

"We have always believed in the power of storytelling that not only entertains, but resonates culturally and has the power to effect change at a personal level. Atlanta's music scene is dynamic and partnering with Quavo, one of the biggest breakout artists of our time, has the potential to create a transformative franchise in the kids space," says Grazer.

"What's important and inspiring to me is that all kids will be seeing themselves in the faces and situations of these episodes. When I was growing up there was very little media that had brown and black skinned kids feeling heard or seen and the ones that did stood out and served as a crucial roadmap through our childhoods," adds Coach K. "I'm about inclusive stories that address all kinds of situations that kids of ALL ethnic and financial backgrounds experience and to give them a common tool to learn and grow. These episodes will impact because they are educational and positive but with the dopest visuals and sounds our iconic rap culture can provide!"