Rap Snacks Looks To Empower Young People Through New Partnership With Spencer’s

The Boss Up Program is training mentees about business plan activation.

(AllHipHop News) The Rap Snacks brand has become known for highlighting Hip Hop artists on its products. A new partnership with Spencer’s will ensure Rap Snacks potato chips, popcorn, and cheese puffs will be available in the national chain’s more than 690 locations.

Additionally, Rap Snacks is offering a new line of hand-designed t-shirts which will also be carried at Spencer’s stores. The clothing items were created via the Rap Snacks Foundation's Boss Up Program.

The life-skills educational initiative aims to provide emotional, social, and ethical development for youth from under-resourced communities. As part of the Boss Up Program, students learn silk-screen printing, merchandising, and marketing.

“Rap Snacks’ cultural impact is a testament to our brand's success. Our partnership with Spencer's enables us to meet consumer demand, while also empowering our youth,” says James Lindsay, Rap Snacks CEO.

Lindsay adds, “Through the Rap Snacks Foundation's Boss Up initiative, we are truly able to give young men and women the keys to achieve success through entrepreneurship.”

In February, Rap Snacks unveiled four new flavors associated with Grammy-winning rapper Cardi B. The “Please Me” performer joined Migos, Trina, Lil Boosie, Lil Yachty, Fetty Wap, and Romeo Miller as Hip Hop acts with their own personalized bags.