Rapper Eve Missed Out On Investing In Vitaminwater

AllHipHop Staff

Eve discusses missed business opportunity which could have made her millions.

(AllHipHop News) Rapper-turned-TV-host Eve missed out on an opportunity to invest in popular sports drink Vitaminwater.

The "Who's That Girl" hitmaker was invited to work with an acquaintance developing the line several years ago, but she turned him down and now regrets her decision.

"Years ago, when I was first coming up in the business and I lived in New York and we would all hang out at (restaurant) Mr Chow, there was this man..., I can't remember what he did, we were all friendly," she said on her U.S. talk show The Talk on Thursday. "And he was like, 'Hey I'm starting this new drink. It's really good for you. It's going to be really healthy and it'll help somebody like you, a performer, it makes a lot of sense'.

"At that time I was too young to be interested in it and it was Vitaminwater."

"I was just talking to my mother about this, I saw him talking on some type of business journal thing and I was like, Mom that's that thing that I missed!' But, you know, it just is what it is," she added.