Def Jam, Paramount and MTV Films are banding
together to create an untitled military comedy for Method Man and Redman. The
story follows the misadventures of the two, after they join the military and
become involved in a covert operation overseas.
The duo have several films in the works. After
starring in the modestly successful "How High" together last year,
the duo are playing drug cops in an untitled film. They will also star in a
comedy "Ghetto Inc.," which is about three best friends who form a
rap label as their escape route from the ghetto. Method Man was also cast in
Eddie Griffin's latest comedy, "My Baby's Mama."
"Def Jam has always believed that we are
a lifestyle company," Lyor Cohen, Chairman of Island Def Jam Music Group
told AllHipHop.com. "We aren't just a record company. We are getting into
films, games, television and seeking additional ways to make money. This should
not be a surprise to anyone."
Cohen recently teamed with a HP Media, product
placement company to explore the idea of rappers exploiting their fame to make
additional income. "You think Ja Rule would have rapped about Izod if I
said this little alligator is going to pay you some scrilla and help you with
the video that you have to pay for? I think he would have.” Cohen said.
The banding together of these marketing companies
may create new opportunities in cross-promotions.
"We will continue our efforts towards the
browing of America through music, comedy, poetry and film," Def Jam president
Kevin Liles told AllHipHop.com. "Red and Meth truly are the 2000's Cheech