Reebok and Jay-Z have paired up again for the second
installment of the S.Carter Collection by RBK, which will feature the S.Carter
II and the S.Carter Tennis, the sneaker giant announced yesterday.
After a successful launch of the signature shoe
last year, it was an easy decision for Reebok to partner with the retiring rapper
for a second time. The RBK line, led by the S.Carter, increased its sales by
48 percent in 2003.
"We dreamed about doing it, put a plan together,
we made the shoe and now it's really happening," Jay-Z told AllHipHop.com
last year after his sneaker broke sales records.
The S.Carter II will retail for $100 and be available
later this month. Due to high demand-and the start of the summer season-Reebok
moved up the launch date for the sneaker from June 11th to May 28th. The sneaker
will be available in both men and women's styles
At a slightly lower price of $80, the S.Carter
Tennis will arrive stores June 18th.