Reebok Teams With J.I.D, Childish Major & More For “Alter The Icons” Campaign
Yohance Kyles (@HUEYmixwitRILEY)
(AllHipHop News) Dreamville’s J.I.D. is one of the “cultural trailblazers” that partnered with Reebok Classics for the “Alter the Icons” campaign. The ATI collective is said to have a “shared dream to create the future in their own image.”
J.I.D is joined by fellow Atlanta-based Hip Hop artist Childish Major, Irish rapper/designer Rejjie Snow, British model/stylist/songwriter Juno Song, singer/songwriter Tayla Parx, and 13-year-old twin sister deejays Amira & Kayla. A new 1-minute Reebok spot highlights key locations from the collective members’ respective origin stories.
“You gotta take the authenticity of what they’ve already created and try and reflect it on your own,” states J.I.D. in the Jesse Heath-directed visual. The new “Alter the Icons” Spring/Summer 2019 collection - featuring new iterations of the Classic Leather and Workout Plus silhouette - is available now on Reebok.com and online via Foot Locker brands.