(AllHipHop News) Rap heavyweight Rick Ross is launching his first sneaker design with officials at basketball shoe brand Ewing Athletics.
The "Hustlin'" hitmaker has unveiled a revamped version of the Ewing 33-Hi model, which features black suede and matching ostrich leather on the upper shoe, with a gold gum sole.
The sneaker is finished with a red insole, gold eyelets, and the logo for Ross' Maybach Music Group embroidered on the heel.
The Ewing 33 HI 'MMG' will retail at $180 and hit stores next week, just in time for Christmas.
It's the latest non-music project on Ross' slate - he recently signed on as a new brand ambassador for luxury watch company Hublot, and he is preparing to debut his own haircare line in the New Year.
The hip-hop star is also building up his acting resume after landing a new role alongside comedian Mike Epps in his new film "The House Next Door."