Roc Nation Announces New Partnership With Jaden Smith's MSFTSrep Collective
(AllHipHop News) Roc Nation and MSFTSrep have teamed together for a new partnership.
The JAY-Z founded entertainment company and the lifestyle brand represented by Jaden Smith will work together on the MSFTS Music label and more.
"The collaboration between Roc Nation and MSFTS Music is empowering for the youth and flat out legendary," says Smith in a statement. "Having the support of Roc Nation to get our music to the masses and change culture is a dream come true and a blessing. For My Republic I Stand MSFTS Over All, Thank You."
Besides Jaden, the MSFTSrep art collective also consists of his sister Willow Smith as well as vocalist Harry Hudson.
Roc Nation is looking to help amplify their goal of "pushing the boundaries of the unknown and creating a world where free-flowing expression, personal growth, and individuality are encouraged and celebrated."
Jay Brown, CEO of Roc Nation says, "The mission behind MSFTS Music is inspiring. Jaden, Willow, and Harry are embracing their individuality and turning it into art. MSFTS Music promotes and believes in freedom of expression and Roc Nation is proud to support and promote that message."
In celebration of the new alliance, Jaden released two new records - "Batman" and "Watch Me."
About "Watch Me," Jaden declares, "This song represents the revolution of my youth."
The 19-year-old actor/musician has released several singles and full bodies of work during his career.
Jaden Smith's The Cool Cafe mixtape debuted in 2012, and he's appeared on songs with Justin Bieber, Childish Gambino, Kid Cudi, and others.
Willow Smith also has a music discography which includes 2015's Ardipithecus album.
Fellow MSFTS Music talent Harry Hudson's Soundcloud page features The Treatment (A-Side) EP.