Rocawear has inked a deal with watch designer Vestal Group Inc. to create a timepiece collection that will launch at the 2006 Las Vegas MAGIC show this week.
Under the deal, the Vestal Group will create and design Rocawear timepiece collections for men and women.
The merchandise will have a price range of $95-$395.
Founded in 1997, the Vestal Group is known for creating edgy, unique watches inspired by music.
"We are pleased to partner with the Vestal Group as they are uniquely positioned to provide the cutting edge design consistent with the Rocawear brand," said Rocawear CEO Jay-Z.
"I feel strongly that the taste level and loyalty of our customer is to be respected and our timepiece collection will appeal to their fashion sense while also giving them a true classic timepiece to be worn for many years to come."
The Rocawear collection will hit retail stores in fall 2006.