Russell Simmons Hosts Def Con 03

Hip-Hop mogul Russell Simmons and Def Jam will

host "Def Con 03" with legendary sports manager Leigh Steinberg of Steinberg

& Moorad Sports Management. "Def Con 03," will kickoff Superbowl weekend at

the Blue Tattoo in San Diego and will feature Ja-Rule, Ludacris, Jay-Z and other

hip-hop artists.

"This marriage of sports and entertainment promises

to create bold new art forms which will startle the world of entertainment,"

Steinberg told

"Athletes listen to music and artists are sports

fans. It's makes perfect sense for one of the leading providers of extraordinary

talent to combine with the leading provider of urban culture to host an event

for one of the largest sporting events of the year," Def Jam/Def Soul President

Kevin Liles added.