Hip-Hop mogul Russell Simmons and Def Jam will
host "Def Con 03" with legendary sports manager Leigh Steinberg of Steinberg
& Moorad Sports Management. "Def Con 03," will kickoff Superbowl weekend at
the Blue Tattoo in San Diego and will feature Ja-Rule, Ludacris, Jay-Z and other
"This marriage of sports and entertainment promises
to create bold new art forms which will startle the world of entertainment,"
Steinberg told AllHipHop.com.
"Athletes listen to music and artists are sports
fans. It's makes perfect sense for one of the leading providers of extraordinary
talent to combine with the leading provider of urban culture to host an event
for one of the largest sporting events of the year," Def Jam/Def Soul President
Kevin Liles added.