Russell Simmons Talks Upcoming Hip Hop Musical 'The Scenario'
(AllHipHop News) The use of Hip Hop in musicals is still a fairly new concept.
While the 2Pac-inspired Holler If Ya Hear Me did not work out, Lin-Manuel Miranda's Hamilton: An American Musical became a Pop culture staple.
The historical drama also won a Grammy Award, a Pulitzer Prize, and 11 Tony Awards.
Hip Hop pioneer Russell Simmons is now looking to try his hand at a Hip Hop-themed play.
The co-founder of the legendary Def Jam label spoke to theNew York Times about the forthcoming The Scenario reaching widespread audiences.
“I want kids in the hood in Detroit to see it. I want sophisticated theatergoers in New York to see it. And they’re going [to] love it whether they’re 50 or 14," said Simmons.
The Scenario was first announced in 2015, and the Dan Charnas-penned story is now scheduled to open in New York City for the 2017-2018 season.
Charnas is best known for writing the book The Big Payback: The History of the Business of Hip-Hop.
Rock of Ages producers Scott Prisand and Jamie Bendell are attached to The Scenario as well.
Simmons believes the success of Hamilton shows Hip Hop has been fully accepted into American culture.
“I can go anywhere and hear Hip Hop. I think Hamilton does help them buy in, but it’s overdue. It’s long overdue, and I’m excited that I’m part of it,” said the Queens, NYC native.
The Scenario is expected to feature rap music from Universal Music Group's extensive catalog.
Over three decades of Hip Hop tunes are being considered for the production.
Simmons has stated the show may begin Off-Broadway first.
The plan is to eventually present The Scenario to audiences across the country during a 30-city tour.