(AllHipHop News) Sean "Diddy" Combs has used his celebrity to sell everything from clothes to vodka, and now the Bad Boy Entertainment founder is partnering with FIAT Brand North America to sell the Italian-based company's new 500L vehicle.
"Given the huge role that both pop culture and music play for the FIAT brand, the opportunity to work with Sean 'Diddy' Combs on 'Mirage' made as much sense as taking water into the desert," said Olivier Francois, Fiat Group Automobiles Head of FIAT Brand. "Like the Fiat 500L, Sean has shown the ability to think unbelievably big, as evidenced recently by the launch of REVOLT."
Diddy appears in a new commercial for the FIAT 500L "Mirage" campaign. The ad features Pharrell Williams' Oscar-nominated song "Happy" and the tagline "Unbelievably Big."
"The Fiat 500L is a great addition to our portfolio and is expanding our brand's presence in the U.S. Market," said Head of FIAT brand North America Jason Stoicevich. "With two more doors, comfortable accommodations for five and 42 percent more interior space than our regular 500, the Fiat 500L offers the modern Italian style that our customers love while adding new levels of flexibility comfort and convenience to fit their active lifestyle."
[ALSO READ: Pharrell Williams Earns Oscar Nomination For “Happy”]
Watch Diddy's FIAT commercial below.