Sean John Signs NBA Star Dwayne Wade for Fall Ad Campaign

Sean John clothing

company has announced that Miami Heat NBA star Dwayne Wade will be featured in

their fall advertising campaign.

Wade, a 2004 NBA All-Rookie First Team selection, will be sporting

all three Sean John men’s lines: Sean John, Sean John Collection and Sean

John Tailored.

Previous models have included Tyson Beckford, Mase and P. Diddy

himself. Look for the ad campaign to be featured in GQ, Vibe, The Source, Unleashed,

FHM and Complex, among others.

“Dwayne Wade is the Sean John man,” said Sean John

owner, Sean “P. Diddy” Combs. At such a young age, he has become

one of the best players in the NBA. We’re going to make Dwayne Wade the

first NBA male supermodel!”

Sean John is a privately held company created by Sean “P.

Diddy” Combs and made its fashion debut with a men’s sportswear

collection in the spring of 1999.

The company has reached retail sales of over $450 million and

in 2004; the Council of Fashion Designers of America named Comb the “Men’s

Wear Designer of the Year.”

Dwayne Wade will be featured as one of People Magazine’s

“50 Most Beautiful People” when the magazine hit newsstands this


Wade is the only

NBA player honored and one of only four athletes.