Shonda Rhimes Gets Into Publishing With New Website

Shonda Rhimes is known for her hit TV shows, and now she ventures into the lifestyle market with her new website.

(AllHipHop News) "Grey's Anatomy" creator Shonda Rhimes has launched her own lifestyle website.

The multi-talented producer and writer, who is also behind popular drama series' "Scandal," and "How To Get Away With Murder," and her team at production company ShondaLand have partnered with publishing giant Hearst Magazines on the new venture.

Following in the footsteps of celebrities like Gwyneth Paltrow and Jessica Alba, features articles on style, family, body, beauty, real women, and inspiration.

There is also an interview series with the 47-year-old showrunner, and beauty brand Dove, who tapped Shonda in March for its Real Beauty Productions series, will be a collaborative content partner for the website.

“As we launch this new storytelling platform, we couldn’t be more excited to partner with one of the most prolific media companies in the world,” Emmy nominee Shonda said in a statement. “Hearst’s collection of brands is second to none and we look forward to Shondaland joining their iconic portfolio.”

Troy Young, global president, Hearst Magazines Digital Media, spoke about the company’s joy at landing such a prestigious new partner.

“We’re excited to partner with Shonda Rhimes to bring her unique voice and vision to our highly engaged audience of more than 200 million users a month,” he said. “As an empowering and inclusive platform for women, we know that will become a must-read for her passionate and growing community of fans.”