Side Hustle: Jay-Z, Ashanti, Public Enemy, Queen Latifah, Yung Joc, Leona Lewis & More!

The state of our nation has people holding tight to their

money, especially when it comes to “extras” that will go in our closet.

LL Cool J recently announced his arrangement to expand upon

his thriving Todd Smith apparel with the new LL Cool J for Sears line this Fall,

and Kimora Lee is finally unleashing her Fabulosity line to JC Penney. Both moves make perfect sense!

While we do all want to save money and be conscious of the

environment these days, we still like to appease our tastes for fashion trends. A promise to fulfill almost all of your senses makes up this edition of Side


Offering even more ways for us to preserve our sexy in '08, super entrepreneur and Hall Of Fame inductee Diddy has

launched two new fragrances: Unforgiveable Black and Unforgiveable Women Black. These limited edition scents are made with essences of exotic fruits, milks and

various flower petals just in time for Summer.

Queen Latifahalso recently announced plans to release her own perfume

line via Parlux Fragrances, who produce products for a number of

celebrities. The new perfume will be released in 2009. Meanwhile, Latifah

is working with her CoverGirl Queen Collection beauty products as her Hollywood

and music careers continue to flourish simultaneously.

Since making scents is making dollars these days, Jay-Z recently

teamed with Elizabeth Arden to release his first-ever Rocawear Cologne. Though

the fragrance is not set to make its debut until later this year, the licensing

agreement will eventually include a full line of cosmetic and skin care


Continuing with his fashion success, Jay-Z also plans to

launch Bella Roc, a sister line to Rocawear Ladies. The limited edition

clothing line is targeted toward the more mature Hip-Hop woman. A step above

gaudy tee shirts and skin-tight jeans, Bella Roc will have an upscale appeal,

full of premium designs that include crystals and exquisite stitching, smooth

to your touch. Following Jay-Z’s trend of doing everything bigger and better,

Bella Roc will eventually expand to sportswear and outerwear.

Head of the class of Hustlenomics, rapper Yung Joc and his

father will soon unveil Claudio St. James, a flashy new sunglasses line. Details

on the cost and style of the frames have not yet been released.

London’s chart topper Leona Lewis is in talks to launch a

clothing line to sooth the vegetarians and PETA friendly consumers alike. Though specifics are being withheld, the purpose of the vegan fashion

collection would be to promote the ethical treatment of animals, bringing an

all new meaning to her popular single “Bleeding Love.”

As a group known for lyrically motivating a sense of Black pride, Public Enemy will

soon have their logos displayed creatively. This month, clothing manufacturer

Obey will release lacelocks, caps, tees and hoodies all paying homage to the Hip-Hop icons.

Declaring her sense of self, songstress, actress, author and composer Ashanti has teamed up with

Akademiks to release a limited-edition t-shirt line. The ideal goal of the

collection is to push women empowerment and self-definition across the globe.

The joint venture titled “I Declare Me” ties into the

release of her fourth studio album The Declaration. The

campaign will soon move from clothing to the virtual world. The website will allow all women and young girls to share

personal testimonies of pride.