Simmons Jewelry Co. Dropping 35k Iced Out Sony PSP Case

Hip-Hop mogul Russell

Simmons and his wife Kimora are bringing some style to the Sony PSP portable gaming

system this Christmas.

Simmons’ venture with M. Fabrikant & Sons - The Simmons

Jewelry Company – is producing a $35,000 case for the popular

gaming system.

The Baby Phat by Kimora Lee Simmons is made out of a pound of

gold, alligator skin and yellow and black diamonds.

“Kimora and I are invested in jewelry with M. Fabrikant

& Sons, the #1 jeweler in America. We have made lots of interesting fun

stuff,” Simmons told “Much of the profits will go

back to Africa.”

Simmons said he was also looking to advise the Debeers Company,

the largest supplier of rough diamonds in the world.

“I’m pushing for factories and schools in Africa

so people can make their own jewelry and learn how to export them,” Simmons


The Simmons’ announced the formation of the jewelry company

in January of 2004 with

M. Fabrikant & Sons, one of the oldest and largest distributors of diamonds

and jewelry in the world.

"One of my main goals is to inspire African-Americans to

own equity in businesses that they influence around the world," Simmons

told in January of 2004.

Simmons said the

diamonds sold by The Simmons Jewelry Company are inspected to ensure they

are conflict free. A portion of the proceeds also benefit communities affected

by the diamond trade.